Starting Your Strategy

WE THROW AROUND the concept of communications strategy often. Let’s look at a practical approach to beginning the strategy development process for your organization.


MAPPING. Identify all groups / stakeholder that your organization is working with or should be working with.


A Blank Intimidation

FACED WITH IMPENDING deadlines, demanding clients, and public scrutiny, it seems a blank screen is the most intimidating.


Produce something. The desire from within is there, or perhaps it’s pressure from an outside source. But the cursor blinks back us, alone, with no prospects Read More...

The Mighty Monthly

IN THE MOST mundane, boring moments of your communications work, you might ask yourself questions like: what’s the most important donor reporting document?


Since apparently I’m in a similarly slow period of my work, I’ll go ahead and offer an answer:


It’s the

Let’s Do Better

DESIGNING AND MANAGING communications strategies in the development setting is hard. It’s a process loaded with challenges.


There are the technical elements like editing a documentary, or writing a radio drama script, or drafting a legislative brief. As well the more abstract considerations, like Read More...

Watching It Send

I SIT, WATCHING an email being processed. Attached is a large donor report that’s worth a substantial amount of money. 


A slow connection offers me time to reflect.


It’s been a typical reporting process: intermittent, often unreliable information from the program teams; an Read More...

Working Through It

WE ARE A few months into the experiment that is intuitiveCS.


No, our servers aren’t overloaded with traffic.


No, clients aren’t flooding our inboxes with opportunities.


We haven’t made any money yet. Our analytics page is searching for other opportunities.


It’s…been

Valuing Internal Communications





Invest in establishing clear objectives for internal communications that addresses a core problem.


Invest in establishing clear and consistent channels of communications and products for your staff and close partners.


Invest in

Educate To Persuade

MANY OF OUR organizational communications products focus on educating our audience.


We develop a brochure to help a prospective donor orient themselves with our work. We launch a radio PSA campaign so that a population understands how basic health practices can improve their lives. Read More...

Aligning Our Reporting

DONOR REPORT WRITING. It’s part of our work and it can be a painful process – let’s jump into at least one aspect of it: structural alignment.


It seems logical that we’d structure a reporting system in which weekly data easily feeds into a Read More...

A New Year

IT’S TIME. RESOLUTIONS. Commitments to become a better person.


These can be fun, though rarely all that effective. It’s so easy to forget. We lose focus and encouragement over time.


A classic tale.


It seems to me that June or July is Read More...

Resist The Manipulation

COMMUNICATIONS IS INHERENTLY an exercise in implicitly accepted manipulation. We painstakingly develop a product to direct thought; to reinforce a pre-scripted story. If it’s done well, the audience embraces the misdirection. They may even take action.


But how effective are we as communications professionals

So It Began

MY SISTER AND I dangled our feet in the water. The world was peaceful. We talked about nothing, and everything, as siblings do.


There appeared something on the surface of the water. Above, the moon. Below, a turtle; moving in its own direction, unconcerned Read More...

Walking, Working Backwards

WALKING BACKWARDS MAY not have not much use. But there might just be something to working backwards.


Communications works focuses on producing a finalized product. A known quantity; a brochure, a video PSA, a donor quarterly report.


Start from the end, the final

Just Keep Writing

IN TALKING ABOUT strategic communications, we tend to focus our attention on the final outputs and ultimate consumers of the content: a report to our donor; a radio spot for a group of farmers; a fact sheet to a government official.


But there is

The Big Question

KNOW  YOUR VALUE. It’s a simple and sometimes overused adage.


Though, it is important to consider.


I was recently reminded of this concept when on a job search. Interviewers ask a lot of questions about yourself and how you work. I encountered Read More...

The Block Mover

IN A PREVIOUS life, I was a construction worker. I helped build homes, sort of.


Void of any real construction skills, my duties consisted of moving heavy objects around the job site. Every morning it was the same set of orders – See that Read More...

The In-Between

ART DOESN’T JUST happen. It’s a dirty little secret that most artists don’t want you to know.


But it’s true. I was fortunate to learn this lesson from my father, an artist. Some artists like to create the illusion of creative brilliance that is Read More...