Walking, Working Backwards

WALKING BACKWARDS MAY not have not much use. But there might just be something to working backwards.


Communications works focuses on producing a finalized product. A known quantity; a brochure, a video PSA, a donor quarterly report.


Start from the end, the final product. What does it take to get there? Timing, content, sources of information, formats.


We like the present –> future relationship. What about the future –> present relationship?


Thanks for reading.